If you are a fashion enthusiast then you should have observed that African fashion is quite relevant since 2011. In your everyday life, you may have noticed that the influence of African fashion has spread its reach. If you are interested in this new fashion flair, check out several online stores that cater a lot of African shirts and clothing like the Chiefs-wear. If you know more about how African fashion has been getting the limelight then this article is helpful for you.
Social media is the greatest key element behind the rise of African fashion. Social media has a played a role in increasing the long tail of African fashion by making it easy for it to be shared to people. Even though it may not be everybody’s interest, some images can still be seen by the various posts made by their friends and acquaintances.
Celebrities and fashion icons are also responsible for making African fashion trendy. A few celebrities have been spotted wearing African traditional clothing like Chris Brown and Beyonce. And as we all know, what the celebrities don and wear, the public will soon follow.
The people began having interest in their traditions, norms, and culture because they have been immersed with Africa’s political and social struggles. The main highlight of african’s cultutre is the way they dress hence it was incorporated by other people.
The next culprit are the fashion enthusiasts who began to wear African clothing in the diaspora which in turn led to more appreciation and recognition. A lot of people are being drawn to the niche due to the fact that they see others they know wearing these clothes. In addition, word-of-mouth has become a great tool in this trend too.
Nollywood is also becoming a scene stealer in our everyday lives which means we see African fashion more and more. A lot of short movie clips being produced in YouTube highlighting African cinema or Nollywood has brought much exposure to the way African people dress.
Western fashion has also started to incorporate African-inspired ideas. you can greatly observe how African designs are being donned by the models in their catwalk on the runway.
The rise of African art in the society has also affected people to check African fashion out. Branches of art are very much interlinked so it was such a no-brainer when the fashion scene was explored after the rise of African art took place.
With all of these factors put up together, it can only be just that African fashion is the newest hit in the fashion industry.